That was the most disgusting talk I have ever heard! They have institutionalized hypocrisy. This policy is nothing short of emotional blackmail and social coercion.
JWs whine the loudest when a new study's family tries to talk them out of becoming a Witness. Persecution! "Oh, your family is so cruel." But they turn around and do the same exact thing when one of their own wants to leave the fold.
What may have started out with an honest and sincere desire to understand the Bible and serve God has devolved into a currupt, mind-controlling cult run by lawyers and bean-counters. Any self-respecting god would be giving them the finger...